Just a disclaimer for this week's entry.

I am extremely hungover and sleep deprived.

Two of my best friends are back from the UK for summer, so I'm currently on day four of drinking slightly too much and sleeping nowhere near enough.

Which basically means I've had a very good week.

But I'll get to the weekend antics later.

Spending the last few days in this state has somehow also made me question my entire personality.

So this week's entry has two parts.

Business.

Followed by a small identity crisis.

Annoyingly, the two are quite related.

So, let's talk Clickrabbit.

WHAT IS CLICKRABBIT?

I've mentioned Clickrabbit a few times now without actually explaining what it is.

Which is probably quite poor marketing from someone with a marketing degree.

Clickrabbit is the first proper business I want to build.

The simplest way to describe it is a lead generation agency.

I know.

Sexy.

The idea is to build systems that turn strangers on the internet into qualified, booked calls for businesses.

Let's say you install solar panels.

We run a Facebook ad saying:

"Find out if your home is solar ready in under five minutes."

You click it and go through a small quiz.

Where do you live?

What type of property do you own?

How much are you spending on energy?

Are you genuinely interested in solar or just bored on the toilet between Clash Royale games?

Based on your answers, the system works out whether you're a potential customer.

CLICKRABBIT MVP

CLICK TO EXPAND

I've put the proper flow above because explaining automated CRM systems in paragraph form is probably the quickest way to make you fall asleep.

But anyway, that's Clickrabbit.

Or at least, version one.

PUTTING THE LEGO PIECES TOGETHER

The weird thing is, I've technically done nearly every part of Clickrabbit before.

Just never together.

I've built websites.

I've run Facebook ads.

Over the past year, I've spent over £1 million through paid campaigns in my 9-5.

I've worked with SaaS businesses, built nurturing journeys and played around with CRM flows and automation.

I have all the Lego pieces scattered across my bedroom floor.

Clickrabbit is me finally trying to build something with them.

My plan is to start with three pilot clients.

Around £1,500 for two months, plus ad spend.

The idea is simple.

They get a very cheap deal.

I get three real businesses to test the system on.

Three clients. Three systems. Three case studies.

Then I can see what works, what breaks and whether this whole thing actually has legs.

Simple.

Just how an MVP is meant to be.

NOTE: If you're not a fellow business nerd, MVP stands for minimum viable product. Basically, the simplest version of an idea you can actually sell and test before pouring loads of time and money into it.

See if it works first.

Then make it perfect.

That's the plan, anyway.

I DON'T THINK I'M WHO I THINK I AM

Time for the identity crisis.

I watched a video this week by a YouTuber called Luda called "Got any hobbies?"

Besides the cinematography making me immediately want to pick up my camera again, he spoke about identity.

More specifically, the different versions of ourselves that can exist at the same time.

At one point, he mentions a quote:

"I am not who I think I am. I am not who you think I am. I am who I think you think I am."

Slightly confusing.

But annoyingly, I haven't stopped thinking about it.

Because I think I've realised the version of myself I have in my head doesn't really exist anymore.

Up until halfway through university, I was hungry.

I'd wake up at six.

Go gym.

Go uni.

Come home.

Then spend basically every free hour scheming.

Websites.

Business ideas.

Recording and editing videos.

Thinking of random ways I could make money on the internet.

No one had to tell me to work.

It was fun.

You could offer me basically any form of easy dopamine and there'd always be a small part of me thinking:

Do I really want to go?

Maybe next week.

Which became slightly problematic when I'd be out at university, dancing with my friends in a club, then suddenly ruin my own night because my brain decided I was running out of time to find "the business" and get my life sorted.

It's really silly.

And, to be honest, I haven't had those thoughts in a long while.

But the weird part is, I still think of myself as that person.

I still tell myself I'm obsessive.

I'm hungry.

I'm the guy who will sit for eight hours figuring something out because I need to know whether it'll work.

And I probably am.

Sometimes.

But if I'm being completely honest, I haven't consistently been that version of myself in years.

Now it's more like:

This is a lot of work.

Then my phone lights up.

"You down to do something tonight?"

Yeah alright.

See you soon.

Quite the character development.

GYM JAKE

I think this has happened to me before.

When I was younger, I was the gym guy.

Not in an inspirational David Goggins way.

I just genuinely loved the gym and the whole concept of fitness.

I could spend hours watching what bodybuilders ate before getting their pro card or what new exercise Jeff Nippard recommended.

Once again, it was fun.

You didn't have to convince me to go.

Now, if I manage four consistent sessions in a week, the stars have aligned and I should probably buy a lottery ticket.

But mentally, I still think of myself as someone who loves the gym.

People who knew me back then probably still think of me as Gym Jake.

The same way I still think of myself as the stupidly hungry university version of me.

Even though, realistically, I haven't been him for a while.

MAYBE THAT'S WHY CLICKRABBIT MATTERS

Maybe that's partly why Clickrabbit still matters to me.

Not because it needs to become my life's work.

Not because it's the business.

But because I think I'm trying to prove to myself that version of me is still in there somewhere.

The one who gets an idea and just goes.

Although, if I'm being completely honest, I don't even know if that's true.

I have no clue whether Clickrabbit is genuinely something I want to build, or if it's just me trying to recover a version of myself I used to be really proud of.

Because the work doesn't come naturally anymore.

I have to convince myself to do it.

Write about it publicly.

Set weekly goals.

Basically build an entire accountability system just to keep the ball moving.

University Jake didn't need any of that.

He just did things.

Maybe I've changed.

Maybe I got too comfortable.

Or maybe I'm not supposed to become him again.

I genuinely have no clue.

Maybe this is just the next version.

One that still wants to build cool things and create an incredible life.

I don't know yet, but I'm curious to see what this can lead to.

NOW FOR THE IMPORTANT STUFF

You've survived my business talk and an unexpected identity crisis.

For the one person reading this who actually cares, here's what I've been doing with my life.

On Friday, Gibraltar had its annual Wine Festival.

It's basically a massive street party where everyone tries different wines while live music and DJs play.

Somehow, the night ended with my friends and I on a random boat in the harbour at 4am.

I'm still not entirely sure how we got there.

It was very fun.

Saturday was a reggae festival outside El Kasbah on Castle Steps.

Outside bar.

Everyone sitting along the steps listening to music.

People dancing.

People head bobbing.

Honestly, it was just lovely.

Then Sunday was World Cup night at my friend's house.

Brazil versus Norway, followed by England versus Mexico at 2am.

Which got pushed back to start at 3am.

I started work at 9am.

So, as I'm writing this, I'm basically a zombie.

Excellent decision making from me.

But I'm only 23 once.

Might as well make the most of it.

NEXT WEEK

Next week, my goal is to build and show you the actual Clickrabbit outreach campaign.

I'm graduating in two weeks, so the plan is to build it, switch it on and let it run while I'm away with my family.

Then, when I'm back, we'll see what worked, what broke and go from there.

I just need to keep the ball moving.